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Ideal partner preferences for traits in a partner are said to be stable cognitive constructs. However, longitudinal studies investigating the same participants’ ideals repeatedly have so far been limited to relatively short retest intervals of a maximum of 3 years. Here, we investigate the stability and change of ideals across 13 years and participants’ insight into how ideals have changed. A total of 204 participants (M = 46.2 years, SD = 7.4, 104 women) reported their ideals at two time points. We found a mean rank-order stability of r = .42 and an overall profile stability of r = .73 (distinctive r = .53). Some ideals changed over time, for example, increased for status-resources in relation to age and parenthood. We found some but varying insight into how ideals had changed (mean r = .20). Results support the idea of ideals being stable cognitive constructs but suggest some variability related to the demands of different life stages.